Building Music Communities: Collaboration vs Competition

August 6, 2014 // by Ross Barber

The subject of music community is something that I’ve always been really interested in, and it’s something that I’ve been thinking about a lot recently. I’m a firm believer that there is more strength in collaboration than competition. Yet online you can see bands fighting with one another in an attempt to belittle them, and make themselves seem bigger or more successful. In fact, it does the opposite. Unfortunately, this is a problem that I see discussed both on a local, national, and even international level. My question is: why do artists and bands feel that they are in direct competition with one another? A while ago, I posted the following Tweet, which got me thinking more about the subject. Feel free to RT it… Read More »

musician website mistakes

5 Simple Website Mistakes Musicians Make

June 29, 2014 // by Ross Barber

As both a designer and someone who loves music, I visit a lot of musician websites for various reasons. Sometimes it’s to check out what other designers are doing for musicians, and most of the time it’s just because I want to find out more about a band I’ve discovered via Twitter or Spotify. There are a lot of great band websites out there, but for every great one, there are are a few…well, less than great ones. Here are a few of the most common website mistakes I see bands and artists making, and how they can be avoided. 1. Auto play! I think this is probably #1 on almost all lists relating to website mistakes made by musicians yet some artists do still… Read More »

Music Podcasts

Music Marketing and Music Business Podcasts

June 15, 2014 // by Ross Barber

I’ve been listening to a lot of podcasts lately. I find they make a great soundtrack to working, cooking, cleaning – you name it. There’s always opportunity and time to be learning, and if we can be entertained while doing it, then even better! I wanted to share some of my favourite music industry related podcasts with you in the hope that you’ll find some that you like, and hopefully pick up some great tips along the way.   The Rockstar Branding Podcast The Rockstar Branding Podcast is one of the first music marketing podcasts that I listened to. Headed up by Brian Thompson, Michael Brandvold and Greg Kihn. The podcast’s tagline is “turn your band into a world famous brand”… Read More »

Rigo Acensio

Killed The Fixtion on Growing a Fanbase Online

June 11, 2014 // by Ross Barber

The music scene online is a crowded place. There are so many bands and artists vying for our attention, and along with that there are plenty of music industry experts telling them how to use social media to attract and engage new fans. I wanted to speak with a band who I think are doing things right to find out what impact social media has had (and continues to have) on their career. Killed The Fixtion is a metal band based in Hillside/Newark, New Jersey. I’ve been following KTF online for the past couple of years and have always been impressed by the personal approach the band has taken to communicating with its fans. I spoke with Rigo Asencio about the relationship the band has developed with its audience and what… Read More »

Epik Music Videos

How Much Does A Music Video Cost?

April 9, 2014 // by Tai Campbell (Guest Contributor)

The following is a guest post from Tai Campbell, creative director and music video producer at Epik Music Videos, London. As a professional music video maker, I am often faced with questions from musicians and band managers who would ask me, “Why is it so expensive?” I usually tell them that it’s not a one person job. Even when you as the artist might seem to be doing a majority of the work on screen, there are a lot many people working behind the camera to make it all look brilliant! Costs of producing a music video can vary depending on different factors, right from the choice of location to the treatment required. Furthermore, successfully producing any music video requires… Read More »

go indie - advice from independent musicians

#GoIndie: Words of Advice from 16 Independent Musicians

March 7, 2014 // by Ross Barber

As creative people, we’re always learning and growing. To close this part of the #GoIndie series, I asked 16 artists to share some advice based on what they’ve learned and experienced in their own careers. Everyone’s journey and experience is going to be different, but I think that there are things that we can all learn from one another, regardless of our genre, location or background. The response to this series has been fantastic, and I want to keep things going. I’ll be reaching out to more artists in the near future for more interviews covering various aspects of being independent. If you’re interested in offering some thoughts, please get in touch. Please also get involved in the discussion both in the comments… Read More »

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